THE STORY

EA Sports ran a competition for the face of the FIFA17 cover. In the rankings for the competition were top footballers, including Marco Reus, a player on the German National team, Borussia Dortmund and also a partner of Fanmiles. 

 

THE GOAL 

Win the competition and Reward Fans for Voting

A Fanmiles partner, Marco Reus wanted to use the AdFan platform to get the votes from his fans that would help him to win the FIFA17 Cover Vote competition. In doing so, he also wanted to thank his fans for their loyalty by offering them rewards and #fanmiles.

 

HOW SUCCESS WAS ACHIEVED

To reach his goal, Marco Reus used AdFan to reward his fans with #fanmiles every time they voted for him in the competition. He also created a Lottery Reward campaign for his fans to use their #fanmiles for a raffle to win one of his signed jerseys. Each time Marco offered rewards for votes, he created awareness for the competition from loyal fans who in turn voted for him and ultimately brought him towards his goal of winning.

 

36%

Voting Conversion

31%

 Conversion Rate

65.000

 Fan Impressions

20.000

 Fan Engagement

 

 MISSION ACCOMPLISHED

Marco won the competition and was made the cover of FIFA17! As a thank you for winning, he offered the chance to win a signed copy of his FIFA17 game on PS4 and Xbox.

 

 

 106.000

 Earn Post Likes

93.000

Reward Post Likes

199.100

Total Post Likes


 

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