Tipico Overachieves with Fanmiles

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Tipico Overachieves with Fanmiles

 

Tipico acquires ambitious amount of new users by using  
Fanmiles as an acquisition tool.

THE STORY

Tipico wanted to kick of their partnership with Fanmiles by making use of the partner and fan network and creating an appealing acquisition offer through AdFan. Tipico created a campaign that offered #fanmiles in return for each registration with a minimum 10€ deposit and advertised this offer through cross promotions on Fanmiles AdFan.

THE GOAL

Tipico wanted to acquire a large amount of new users over the longevity of the campaign in order to make use of the large fan network reach of Fanmiles.  

HOW THEY DID IT

To successfully achieve their goal, Tipico offered 50.000 #fanmiles to each new Tipico user who deposited a minimum of 10€ to their account. To put this into monetary sense: each user who spent 10€ on registration got 50€ worth of #fanmiles to use on any reward, from any of the partners on Fanmiles. In order to advertise this great offer, Tipico made use of the Fanmiles partner network by paying for cross promotions to have their offer shown on other partner’s pages. By doing so, they made use of the reach and attention of other Fanmiles partners in the network.

 OUTCOMES

  • Tipico actually surpassed their goals. The ambitious number of registrations they hoped to achieve over two months, instead happened in only 2 weeks.
  • Tipico Optimised through AdFan with Cross Promotions: Tipico gained attention for their offer by advertising it on various partner pages.

 

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Intersport POS Campaign

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Intersport POS Campaign

Intersport POS Campaign


THE STORY

Intersport partnered with Fanmiles in order to create a microsite for their augmented reality campaign at POS running between September and December, where they offered the chance to win 2 VIP tickets to the Bayern Munich vs. VfL Wolfsburg game.

THE GOAL

The goal with this campaign was to enhance their point of sales by driving awareness and engagement beyond the storefront (over 90 stores).

HOW THEY DID IT

The campaign involved inviting fans to visit an Intersport store where they had the unique chance to experience David Alaba through augmented reality, creating with him their very own football skills video. Fans were encouraged to share their experience with friends via Facebook. Every participant was entered into the draw for the tickets and the fans who ranked highest with the amount of shares made, won signed David Alaba merch. Additionally, fans were able to earn #fanmiles for future use by checking in at the Intersport store, liking Intersport on Facebook, and making purchases from the Intersport online shop.

SUCCESS!

With the help of Fanmiles generated buzz and engagement, Intersport successfully executed their campaign and generated more traffic to their stores as they had hoped


78%

 Conversion rate from point of creation to direct online engagement of fan-created David Alaba skills videos.

3x

shared, on average, through social media.


How Intersport optimized with AdFan:

ENGAGE:

  • By using Fanmiles for their campaign, they activated traffic from the store into online action and into a shareable campaign.

  • By offering cool rewards every time a fan interacts with the campaign, Intersport is increasing the engagement with their customers.

RETARGET:

  • By offering multiple ways and different channels from which to earn #fanmiles, Intersport is able to better understand their fans. They will see a user journey from one point to the next and will therefore be able to better see how their customers interact with each platform and offer. The more they know about their customer interaction, the better they can retarget them for future endeavours.

  • By emailing the video to fans, Intersport is gaining email addresses for future outreach and retargeting campaigns.

MONETIZE:

  • By offering ways to earn #fanmiles that include buying from their online shop, Intersport is able to monetize on their fan engagement within the campaign.

  • By getting fans in-store to film their video, Intersport is increasing the potential for in-house sales

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Marco Reus Wins FIFA17 Cover

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Marco Reus Wins FIFA17 Cover

THE STORY

EA Sports ran a competition for the face of the FIFA17 cover. In the rankings for the competition were top footballers, including Marco Reus, a player on the German National team, Borussia Dortmund and also a partner of Fanmiles. 

 

THE GOAL 

Win the competition and Reward Fans for Voting

A Fanmiles partner, Marco Reus wanted to use the AdFan platform to get the votes from his fans that would help him to win the FIFA17 Cover Vote competition. In doing so, he also wanted to thank his fans for their loyalty by offering them rewards and #fanmiles.

 

HOW SUCCESS WAS ACHIEVED

To reach his goal, Marco Reus used AdFan to reward his fans with #fanmiles every time they voted for him in the competition. He also created a Lottery Reward campaign for his fans to use their #fanmiles for a raffle to win one of his signed jerseys. Each time Marco offered rewards for votes, he created awareness for the competition from loyal fans who in turn voted for him and ultimately brought him towards his goal of winning.

 

36%

Voting Conversion

31%

 Conversion Rate

65.000

 Fan Impressions

20.000

 Fan Engagement

 

 MISSION ACCOMPLISHED

Marco won the competition and was made the cover of FIFA17! As a thank you for winning, he offered the chance to win a signed copy of his FIFA17 game on PS4 and Xbox.

 

 

 106.000

 Earn Post Likes

93.000

Reward Post Likes

199.100

Total Post Likes


 

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