Using #fanmiles Marco Reus encouraged fan participation to gain himself the FIFA 2017 cover. Reus instantly allowed fans to build up rewards for their support. After winning the cover due to an outpouring of votes, Marco also said thank you with #fanmiles. He gave his fans a chance to redeem a signed jersey with the #fanmiles they earned supporting him, bringing the benefits of #fanmiles full circle. Learn more about the winning strategy here.