Intersport has partnered with Fanmiles so that they have a microsite for their POS campaign with Adidas. The campaign includes the exclusive offer to win 2 VIP tickets to the Bayern Munich - VfL Wolfsburg in December. In order to earn, fans are invited to visit an Intersport store between now and the end of November, (check out the full schedule here) where they will have the unique chance to experience David Alaba through augmented reality, and create with him, their very own football skills video. The finished video will be emailed to the fan, from which they can earn #fanmiles for sharing it to their facebook page and with friends. Further #fanmiles can be earned through fan check-in at the Intersport store, visiting the Intersport Facebook page, and buying from the Intersport online shop. Every participant of the campaign will be entered into a draw to win the tickets and the three top ranking fans for the amount of shares made, will also win signed David Alaba merchandise.
Ways that Intersport is Optimizing with Fanmiles:
By using Fanmiles for their campaign, they are able to generate traffic to their stores through online engagement.
By offering cool rewards every time a fan interacts with the campaign, Intersport is increasing the engagement with their customers.
By offering multiple ways and different channels from which to earn #fanmiles, Intersport is able to better understand their fans. They will see a user journey from one point to the next and will therefore be able to better see how their customers interact with each platform and offer. The more they know about their customer interaction, the better they can retarget them for future endeavours.
By emailing the video to fans, Intersport is gaining email addresses for future outreach and retargeting campaigns.
By offering ways to earn #fanmiles that include buying from their online shop, Intersport is able to monetize on their fan engagement within the campaign.
By getting fans in-store to film their video, Intersport is increasing the potential for in-house sales
By working with names such as Adidas and David Alaba, Intersports is increasing their value for cross-promotions from advertisers on their Fanmiles page.